A/B Testing Your User Onboarding – Examples of What Works
If you’re trying to figure out how to A/B test your user onboarding, there are a few ways to get started. For example, you can segment based on personas, or you can create tutorials based on actions your users take. You can also use CTAs (call to action buttons) and signup forms.
Sign-up forms
User onboarding is a crucial part of the initial phase of your product or app. Creating a good user onboarding experience can help you convert more customers into paying customers. In addition to the onboarding process itself, you may also need to incorporate an opt-in subscription form.
The goal of effective new user onboarding is to get users to see and understand the benefits of your product or app. This helps to increase retention and encourage them to continue using your product. Creating a solid onboarding process can be a daunting task, but the right strategies can help you get there.
When it comes to designing and implementing your onboarding UX, you’ll need to test and refine. By following best practices and A/B testing, you can design a user onboarding experience that works for your business and your customers.
CTAs
CTAs are an important part of the user onboarding examples. They can be used to motivate users to use an app, complete a task, or explore the features of a website.
A good CTA is a call to action that is clearly defined. This allows the marketer to effectively communicate what the action is. It should also guide the recipient to a relevant page. The right CTA can help increase conversion rates, improve click-through rates, and improve the overall user experience.
For example, a “sign up for free” CTA is a popular choice across industries. Rather than being spammy, however, this is a useful tactic to help marketers improve their email marketing campaigns.
In addition to a good CTA, users should also be greeted with a logical sequence of emails that help them progress through the onboarding process. Typically, these should include welcome emails, check-in emails, and “last chance” emails.
Trigger tutorials based on user actions
If you are building a site with a complex interaction, you can rely on triggers to make your life easier. From mouse events to page changes, triggers can take care of the mundane tasks so you can focus on what really matters.
Element triggers, page triggers, and animation triggers all have their place. For instance, you might be able to animate a button to change colors based on a user click. There are also custom animations for things like sliders, navbars, and dropdowns.
The simplest way to build a trigger is with the help of the Authoring Tool. This tool allows you to manually select an element and edit the associated triggers and animations.
You can also use a trigger to create a tour that goes anywhere you want it to. This is particularly helpful if you are tracking user activities.
Segment based on personas or onboarding steps
When you segment your user onboarding based on personas or onboarding steps, you’ll get a more accurate picture of your users’ needs. You’ll be able to create contextual experiences and messages to keep your users engaged with your product.
If you’re using an application with multiple roles, like a social networking app or ecommerce software, you’ll want to segment your user onboarding based on their role. This will allow you to tailor your messaging to specific employees. For example, you may wish to provide a different onboarding experience for new customers who use your product for social selling versus customers who use it for physical improvement.
Segmentation can be done based on demographics, spending patterns, geographic locations, and other factors. It can also be based on behavioral habits, such as how often a customer uses the product, or how many times a user interacts with the app during a day.
Personalize the experience
A/B testing can help you design an effective user onboarding experience. Test different UI elements, user engagement methods, and messaging to see what works for your users. Testing can also allow you to personalize your app to your specific users.
For example, you might try a push notification with your new user’s first name. It’s important to keep in mind that the best time to test is after you’ve already collected some data. Otherwise, you might pollute your data. Similarly, you might find that a well-crafted A/B test can show you that your current product has room for improvement.
The most efficient A/B testing method is to first ask the question, “What are the biggest things you need to know about your users?” After that, use that information to plan your approach. There are many flavors of testing.