The Importance of Marketing Strategy
Marketing strategy is nothing but the complete comprehensive strategy formulated especially for accomplishing the marketing goals of an organization. It provides a map for accomplishing those marketing goals. It is basically the construction block of a marketing strategy. It’s designed after a thorough marketing analysis. An important marketing strategy to small businesses is the development of a marketing mix that would enable it to compete favorably with other small businesses in its respective field. A part of this strategy should be sales and marketing communications. Sales and marketing communications refer…
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