Privacy and Personalization in Digital Marketing
With the popularity of mobile computing, privacy and personalization has become an important concern for consumers. The use of GPS in cars is becoming more widespread, giving the driver more control over their travel experience. There is also a heightened concern about the privacy of our electronic data. Various privacy and security issues have been brought up by the proliferation of smart phones and other mobile devices. Digital Marketing can help solve these privacy and security problems. Personalization in Digital Marketing includes the creation of a brand that is distinct…
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